While the space may have changed—growing from one small blue house to over 24 acres—Trinity’s core values and commitment to educating kids in Austin remained steady. They just needed help sharing their identity with a wider audience.
Founded in 1999, Trinity Episcopal School is a private K-8 co-ed school committed to nurturing the whole child—including social, physical, emotional, and spiritual growth. Trinity approached us to conduct a brand audit and help the 20-year-old organization better understand how to tell its story internally and to prospective families.
After conducting over a dozen in-depth interviews; focus groups with faculty and staff, current parents, and a blind group of potential parents; and surveys to current parents and faculty and staff, we found the overall brand perception was extremely positive with a few opportunities for refinement. We developed a brand platform to strengthen messaging and tone and recommended modifications to the visual identity to further represent Trinity’s commitment to meeting each child, each day.
While Trinity’s logo had brand equity, we refined it to be slightly more child-friendly along with adding brighter colors to the overall visual identity. We also created an entirely new logo for their athletic team known as “Trinity Tornado”. We then explored the new visual identity in the school’s Viewbook and Acceptance Packet for new students.
Five years later Trinity came back and asked us to evaluate the brand presence again, and we’re proud to say the tagline of “Each Child, Each Day.” continues to resonate with families. We also created an entirely new Viewbook and Acceptance Packet—this time as a box full of Trinity swag to welcome new families.
