The Civil Rights Act of 1964 was a watershed moment for America, and the 50th anniversary served to remind us where we’ve been–and more importantly–what we still have to overcome.
The Civil Rights Summit would act as a cornerstone event of a multi-year anniversary celebration of President Johnson’s legislative legacy while examining civil rights issues in America and around the world today.
To brand The Civil Rights Summit, we based our work on the words “We Shall Overcome,” a key anthem of the 1960s Civil Rights Movement. At the height of the movement, President Johnson spoke these words before a Joint Session of Congress and made the cause of overcoming injustice the cause of all Americans. Our deliverables included the event name and logo; The Civil Rights Summit microsite; a video chronicling the history of the Civil Rights Movement in America; printed collateral; and a publicity campaign.
The Civil Rights Summit garnered national media attention with keynote addresses by then-current President Barack Obama, and former Presidents Jimmy Carter, Bill Clinton, and George W. Bush.
