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Hearts of gold

make a big impact

What happens when Austin’s annual Philanthropy Day Luncheon falls on Valentine’s Day? We speak to the heart of giving.

the challenge

A worthy tribute to those who serve others

The Greater Austin Chapter of the Association of Fundraising Professionals gave us full creative freedom to brand its annual Philanthropy Day Luncheon—which fell on Valentine’s Day and marked the chapter’s 35th anniversary.

the Solution

We branded the luncheon “Hearts of Gold” to commend the true spirit of giving that AFP members exhibit each day of their lives. We produced all creative aspects of the luncheon—event collateral utilized elegant patterns composed of interlocking hearts and a custom-drawn numeric typeface. Rose gold metallic ink accents on the invitation and a rose gold hot foil stamp on the uncoated textured dark gray card stock program added a refined and unexpected touch to the materials.

the OUTCOME

We were honored to have the opportunity to celebrate AFP-Greater Austin Chapter’s 35th anniversary with 700 fundraising professionals and community leaders, and proud to be part of an event that raised almost $200,000 to support those who make a big impact for philanthropy in Central Texas.

Hearts of gold lockup