Under new leadership, Any Baby Can hired us to modernize the nonprofit’s name and visual identity. We conducted focus groups and interviews with stakeholders, and found the organization’s name held enormous equity, but its brand understanding was weak. We recommended retaining the Any Baby Can name, but refocusing messaging to be more consumer-friendly.
We updated Any Baby Can’s logo and visual identity, creating a modern look and feel for all of the group’s print and digital marketing materials. We also developed a detailed brand guideline, including a new messaging platform for the organization to use. The new brand identity premiered at an annual gala, with coverage by the Austin American-Statesman.