In 2013, we were hired by the LBJ PRESIDENTIAL LIBRARY to deliver the branding and digital elements for THE CIVIL RIGHTS SUMMIT, an event to mark the 50th anniversary of the Civil Rights Act of 1964. THE CIVIL RIGHTS SUMMIT was held April 8-10, 2014, and garnered national media attention with keynote addresses by President Barack Obama, and former Presidents Jimmy Carter, Bill Clinton and George W. Bush.
To brand THE CIVIL RIGHTS SUMMIT, we based our work on the words "We Shall Overcome." We Shall Overcome was a key anthem of the 1960s Civil Rights Movement. At the height of the movement, President Johnson spoke these words before a Joint Session of Congress and made the cause of overcoming injustice the cause of all Americans. With that we created a look and feel for the event that draws from this pivotal movement in our nation’s history, using a design style that makes it relevant to contemporary audiences.
Our deliverables included the event name and logo; a new Civil Rights Summit microsite; a video chronicling the history of the Civil Rights Movement in America; printed collateral including the event program, invitations, tickets, credentials and signage; and assistance with the publicity campaign.